LOGO, 2006

Yes, just a handle – not a flower, a spacecraft or an engine component. The simpler I drew it, the more I liked it. Then I had the idea to puff it up a little, to make it more like a comic strip.

— Vroom Vroom, tappeto, Imagomundi 2007
— James Irvine
When Mr Olivari asked me, “What do we call it?” I said that it reminded me of the Olivari logo. Antonio said, “Then Logo it is!” — James Irvine
— Open Chair sedia, Alias 2007
— Centanni sgabello, Discipline 2012
LOGO L, 2023

James designed the model Logo in 2006. An iconic product that in its simplicity represents what I call the “Irvine Method”; a universal method made of passion for details, functionality and irony. Reproportioning his design with respect to the new rosette was natural for me: an ethical gesture that looks at the product as a universal object, timeless and unfashionable, just like Olivari’s DNA. — Marialaura Rossiello Irvine

— Marialaura Rossiello Irvine
— Juno 02, recycled plastic chair, Arper 2022
— Dustpan and broom, Muji 2022
— Seed, table's system, Albaplus 2022
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